Tag Archives: influence

Klout – using data to determine your influence and then give you free stuff

I love this story of Klout founder Joe Fernandez:

With his jaw still clamped shut, recovering in his Lower East Side apartment, Fernandez opened an Excel file and began to enter data on everyone he was connected to on Facebook and Twitter: how many followers they had, how often they posted, how often others responded to or retweeted those posts. Some contacts (for instance, his young cousins) had hordes of Facebook friends but seemed to wield little overall influence. Others posted rarely, but their missives were consistently rebroadcast far and wide. He was building an algorithm that measured who sparked the most subsequent online actions. He sorted and re-sorted, weighing various metrics, looking at how they might shape results. Once he’d figured out a few basic principles, Fernandez hired a team of Singaporean coders to flesh out his ideas. Then, realizing the 13-hour time difference would impede their progress, he offshored himself. For four months, he lived in Singapore, sleeping on couches or in his programmers’ offices. On Christmas Eve of 2008, back in New York a year after his surgery, Fernandez launched Klout with a single tweet. By September 2009, he’d relocated to San Francisco to be closer to the social networking companies whose data Klout’s livelihood depends on. (His first offices were in the same building as Twitter headquarters.)

via Wired

 

Fast forward a few years and Klout has become a big deal (in social media).

One more interesting element of the story:

As the child of a casino executive who specialized in herding rich South American gamblers into comped Caesars Palace suites, Fernandez saw up close and from a young age the power of free perks as a marketing tool.

Which provides the final piece to the puzzle. The perks that Klout gives out allow the company to connect users with brands, and monetize their business.

It’s brilliant because it gives everybody something they want, whether it be free stuff or engaged customers.

Press Release: Call For Start-Ups, Entrepreneurs, & Inventors

Are you an entrepreneur, inventor, or working for a start-up?

If so, here is an opportunity for you to get in front of 1,000 influential futurists and an online community of over 35,000.

We are pleased to announce the Futurists: BetaLaunch in partnership with the World Future Society, a 45-year old non-profit organization dedicated to advancing ideas of the future.

This launch platform will take place in July at the World Future Conference in Vancouver, Canada. The audience will be an enthusiastic and sophisticated group of customers, investors, forecasters, political figures, early adopters, engineers, and more!

To participate visit our website: Futurists: BetaLaunch website

Submit your innovation/invention, due by April 15!

We are looking for a wide range of entrepreneurs, inventors, start-ups, artists, educators, manufacturers, etc.


Official press release from the World Future Society

World Future Society – Futurists: BetaLaunch

Bethesda, Maryland

The nonprofit World Future Society has issued a call for inventions and innovations to showcase at the first annual Futurists: BetaLaunch, this summer in Vancouver. The Futurists: Beta Launch or F:BL will serve as a sort of technology petting zoo where engineers, designers or others can present their inventions to the 1,000 futurists expected to gather for WorldFuture 2011, the Society’s annual conference.

“Recently, the global community of the World Future Society was polled about what futurist ideas they would most like to examine. The results confirmed what we suspected; futurists love ideas, innovation and look to us [The World Future Society] to help them keep on top of coming technological breakthroughs,” says Jennifer Boykin, World Future Society director of development.

WorldFuture 2011

Founded in 1966 as a nonprofit educational and scientific organization in Washington, D.C., the World Future Society has members in more than 80 countries around the world. Individuals and groups from all nations are eligible to join the Society and participate in its programs and activities.

The Society holds a two-day, international conference once a year where participants discuss foresight techniques and global trends that are influencing the future. Previous conference attendees have included future U.S. President Gerald Ford (1974), Massachusetts Senator Edward M. Kennedy (1975), behavioral psychologist B.F. Skinner (1984), age-wave expert Ken Dychtwald (2005), U.S. comptroller general David M. Walker (2006) and inventor Ray Kurzweil (2010). Others in attendance typically include business leaders, government officials, scientists, corporate planners, and forecasters from across the globe.

“Because of their passion, conference attendees are key purchasers and influencers for markets serving innovation, inventions, learning, and new technologies of all kinds,” according to Boykin. She hopes that F: BL will allow inventors “to connect in a very personal way with an audience of people who can help you launch your idea.”

Where and When is the Event?

The Futurists: BetaLaunch showcase will be held in conjunction with WorldFuture 2011, the Annual Conference of the World Future Society at the Sheraton Vancouver Wall Centre hotel in Vancouver, Canada on July 8-10, 2011. You can learn more about the conference by visiting www.wfs.org.

F:BL will be physically located in the conference exhibits area. The call for inventions will close on April 15, 2011. The World Future Society will notify all entrants of selection decisions by May 1, 2011.

All inventors selected for the conference will receive a complimentary registration to the conference ($750 value.) Travel costs are the responsibility of each inventor. Learn more about Futurists: BetaLaunch at http://wfsbetalaunch.com/ or contact Jennifer Boykin at jboykin@wfs.org or call 301-656-8274.

Press Release: Call For Start-Ups, Entrepreneurs, & Inventors

Are you an entrepreneur, inventor, or working for a start-up?

If so, here is an opportunity for you to get in front of 1,000 influential futurists and an online community of over 35,000.

We are pleased to announce the Futurists: BetaLaunch in partnership with the World Future Society, a 45-year old non-profit organization dedicated to advancing ideas of the future.

This launch platform will take place in July at the World Future Conference in Vancouver, Canada. The audience will be an enthusiastic and sophisticated group of customers, investors, forecasters, political figures, early adopters, engineers, and more!

To participate visit our website: Futurists: BetaLaunch website

Submit your innovation/invention, due by April 15!

We are looking for a wide range of entrepreneurs, inventors, start-ups, artists, educators, manufacturers, etc.


Official press release from the World Future Society

World Future Society – Futurists: BetaLaunch

Bethesda, Maryland

The nonprofit World Future Society has issued a call for inventions and innovations to showcase at the first annual Futurists: BetaLaunch, this summer in Vancouver. The Futurists: Beta Launch or F:BL will serve as a sort of technology petting zoo where engineers, designers or others can present their inventions to the 1,000 futurists expected to gather for WorldFuture 2011, the Society’s annual conference.

“Recently, the global community of the World Future Society was polled about what futurist ideas they would most like to examine. The results confirmed what we suspected; futurists love ideas, innovation and look to us [The World Future Society] to help them keep on top of coming technological breakthroughs,” says Jennifer Boykin, World Future Society director of development.

WorldFuture 2011

Founded in 1966 as a nonprofit educational and scientific organization in Washington, D.C., the World Future Society has members in more than 80 countries around the world. Individuals and groups from all nations are eligible to join the Society and participate in its programs and activities.

The Society holds a two-day, international conference once a year where participants discuss foresight techniques and global trends that are influencing the future. Previous conference attendees have included future U.S. President Gerald Ford (1974), Massachusetts Senator Edward M. Kennedy (1975), behavioral psychologist B.F. Skinner (1984), age-wave expert Ken Dychtwald (2005), U.S. comptroller general David M. Walker (2006) and inventor Ray Kurzweil (2010). Others in attendance typically include business leaders, government officials, scientists, corporate planners, and forecasters from across the globe.

“Because of their passion, conference attendees are key purchasers and influencers for markets serving innovation, inventions, learning, and new technologies of all kinds,” according to Boykin. She hopes that F: BL will allow inventors “to connect in a very personal way with an audience of people who can help you launch your idea.”

Where and When is the Event?

The Futurists: BetaLaunch showcase will be held in conjunction with WorldFuture 2011, the Annual Conference of the World Future Society at the Sheraton Vancouver Wall Centre hotel in Vancouver, Canada on July 8-10, 2011. You can learn more about the conference by visiting www.wfs.org.

F:BL will be physically located in the conference exhibits area. The call for inventions will close on April 15, 2011. The World Future Society will notify all entrants of selection decisions by May 1, 2011.

All inventors selected for the conference will receive a complimentary registration to the conference ($750 value.) Travel costs are the responsibility of each inventor. Learn more about Futurists: BetaLaunch at http://wfsbetalaunch.com/ or contact Jennifer Boykin at jboykin@wfs.org or call 301-656-8274.