Smartphone owners love shopping with apps – use them on average 17x month

From the Nielsen Wire:

…Nearly half of American smartphone owners (47%) used shopping apps in June 2012, according to Nielsen.  Overall, 45 million smartphone owners used apps in the Shopping/Commerce category, accessing shopping apps 17 times on average during June 2012.

 

 

More analysis:

  • eBay, Amazon, and Groupon dominate with 60% of all uniques.
  • Shopkick somehow keeps users in the app for 3 hours.
  • TechCrunch – Nielsen On U.S. Mobile Shopping

Since the recession began in 2006 – blogging has exploded, growing 500%

Do you ever wonder how many millions of people, before the days of the internet, kept journals?

Do you think the numbers would compare to the millions who are now blogging, tweeting, and social networking…

On to the real story:

Millions More Bloggers and Blog Readers

Here is another interesting fact about the recession. Since it began in 2006, the number of blogs in the world has risen from 36 million to 173 million. That is a near 5x growth.

Do you think that has any relation the recession or is just a correlation?

That same data shows that 2x as many people blog on social networks as compared to traditional blog websites. So perhaps the rapid growth is due to the rise of social networks?

Ah, well the data shows that the majority of bloggers are women, half of whom are moms. Another 20% of bloggers are fathers. Something about parenting drives a person to blog…

More stats at neilsenwire

How many hours of TV, internet video, TiVo, and mobile video do Americans watch?

  • Average entertainment consumption on TV – 32 hours, 47 minutes
  • ” on the internet – 4 hours
  • ” on TiVo – 2 hours, 21 minutes
  • Average video consumption on internet – 27 minutes
  • Average video consumption on a mobile device – 7 minutes

 

What age range are you in?

 

Did you notice that kids watch more TV than teenagers and young adults…

 

 

// Nielsen data unique based on the Total Population in the U.S. – all 297 million Americans over age 2 – whether or not they have the technology (Q2 2011)

TV Ratings 101 – a fun retro video that explains ratings like ESPN's SportsCenter

Here is another awesome project from JESS3.

TV Ratings 101 – from ESPN

 
ESPN was looking for a way to make the explanation of how the TV ratings systems works simple and interesting—at least engaging enough to keep the audience awake. With direction to create something reminiscent of “Schoolhouse Rock,” meets “Sesame Street,” JESS3 created a five-minute animation with an old-school, 1970’s ESPN SportsCenter vibe to walk viewers through the television ratings process.

There is also a behind the scenes video and raw photos of the creative process.
 
And, here are some actual ratings:
Continue reading TV Ratings 101 – a fun retro video that explains ratings like ESPN's SportsCenter

TV Ratings 101 – a fun retro video that explains ratings like ESPN’s SportsCenter

Here is another awesome project from JESS3.

TV Ratings 101 – from ESPN

 
ESPN was looking for a way to make the explanation of how the TV ratings systems works simple and interesting—at least engaging enough to keep the audience awake. With direction to create something reminiscent of “Schoolhouse Rock,” meets “Sesame Street,” JESS3 created a five-minute animation with an old-school, 1970’s ESPN SportsCenter vibe to walk viewers through the television ratings process.

There is also a behind the scenes video and raw photos of the creative process.
 
And, here are some actual ratings:
Continue reading TV Ratings 101 – a fun retro video that explains ratings like ESPN’s SportsCenter