Smartphone owners love shopping with apps – use them on average 17x month

From the Nielsen Wire:

…Nearly half of American smartphone owners (47%) used shopping apps in June 2012, according to Nielsen. ¬†Overall, 45 million smartphone owners used apps in the Shopping/Commerce category, accessing shopping apps 17 times on average during June 2012.



More analysis:

  • eBay, Amazon, and Groupon dominate with 60% of all uniques.
  • Shopkick somehow keeps users in the app for 3 hours.
  • TechCrunch –¬†Nielsen On U.S. Mobile Shopping

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