Here is another awesome project from JESS3.
TV Ratings 101 – from ESPN
ESPN was looking for a way to make the explanation of how the TV ratings systems works simple and interesting—at least engaging enough to keep the audience awake. With direction to create something reminiscent of “Schoolhouse Rock,” meets “Sesame Street,” JESS3 created a five-minute animation with an old-school, 1970’s ESPN SportsCenter vibe to walk viewers through the television ratings process.
There is also a behind the scenes video and raw photos of the creative process.
And, here are some actual ratings:
Continue reading TV Ratings 101 – a fun retro video that explains ratings like ESPN's SportsCenter