TV Ratings 101 – a fun retro video that explains ratings like ESPN's SportsCenter

Here is another awesome project from JESS3.

TV Ratings 101 – from ESPN

 
ESPN was looking for a way to make the explanation of how the TV ratings systems works simple and interesting—at least engaging enough to keep the audience awake. With direction to create something reminiscent of “Schoolhouse Rock,” meets “Sesame Street,” JESS3 created a five-minute animation with an old-school, 1970’s ESPN SportsCenter vibe to walk viewers through the television ratings process.

There is also a behind the scenes video and raw photos of the creative process.
 
And, here are some actual ratings:

Nielsen TV Ratings for Cable, Jan 2-8, 2012

  1. ROSE BOWL – WISCONSIN/OREGON – ESPN – (Mon 5pm, 17,558,000 viewers)
  2. ROSE BOWL POST-GAME – ESPN – (Mon 8pm, 15,800,000 viewers)
  3. FIESTA BOWL – STANFORD/OKLAHOMA ST. – ESPN – (Mon 8pm, 13,684,000 viewers)
  4. WIZARDS OF WAVERLY PLACE – DSNY – (Fri 8pm, 9,755,000 viewers)
  5. SUGAR BOWL – MICHIGAN/VIRGINIA TECH – ESPN – (Tue 8pm, 9,572,000 viewers)
  6. JERSEY SHORE – MTV – (Thu 10pm, 7,583,000 viewers)
  7. JESSIE – DSNY – (Fri 9pm, 7,317,000 viewers)
  8. ORANGE BOWL – WEST VIRGINIA/CLEMSON – ESPN – (Wed 8pm, 7,174,000 viewers)
  9. PAWN STARS – HIST – (Mon 10pm, 6,548,000 viewers)
  10. PAWN STARS – HIST – (Mon 10:30pm, 6,473,000 viewers)

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