US newspaper publishers’ hopes that advertising revenues might be about to stabilise have been dashed by several pieces of research 다운로드.
An analysis of data predicts that newspapers will achieve a new low in ad sales for 2011, with revenues expected to come in at about $24 billion this year (2011) – down from the record $49.4 billion achieved in 2005 다운로드.
The last time newspaper revenues were this low was 1984.
Although this was the year many publishers hoped the business would stabilize, sales continued to deteriorate alarmingly in almost every category in the first nine months:
- Retail advertising dropped 8.8% 다운로드.
- Classifieds plunged 12.9%.
- National advertising fell by a bit less than 11%.
- The only bright spot was digital advertising, which climbed 8.3% 프린터 드라이버 다운로드.
This year was the year that many publishers believed an improving economy would halt, if not reverse, the revenue slide that commenced in the spring of 2006 무료 배경음악 다운로드. Technically, the economy did rebound in 2011, but the uptick bypassed newspapers.
My heart goes out to all those in the industry 다운로드.
With one question, where did $25 billion in lost revenue go. What multi-billion dollar industry has replaced it?