A hundred million dollar exit in blogging means mixing Pulitzer Prize content with photos of kittens

One of the hardest decisions a writer makes is “who to write for,” also known as your audience. For this blog I have chosen to assume that my readers are smart rather than dumb, well-educated, and interested “good” stories (not controversy and bad-mouthing).

Sarah Lacy wrote an interesting piece on the audiences that both the Huffington Post and Bleacher Report have catered to. Made even more scintillating because both blogs are the only ones to sell for hundreds of millions of dollars:

 

Huffington Post bifurcated its site between very high end content — celebrities who didn’t blog anywhere else, and more recently very highly paid poaches from organizations like the New York Times– and the rest. Pulitzer Prize material and photos of kittens. The two might seem like they don’t belong on the same site. But having high notes and low notes, is far more effective (and only half as soul crushing from a journalism point of view) than a site that maximizes just for the middle of the spectrum– which is far more common in professional blogging.

 

I like to think that I come down somewhere above the middle, just short of Pulitzer Prize material.

Does that mean I need a few more animated gifs of kitties?

 
Continue reading A hundred million dollar exit in blogging means mixing Pulitzer Prize content with photos of kittens

The most popular media outlets by state – where is Fox News/NPR popular?

Forbes and Bitly pulled together a data set highlighting the most read newspapers by state. In some places certain media is read more than others. Can you guess where NPR is the most popular, or where Fox News is read the most?

 

The Media Map: Who’s reading what and where

News sources read and shared at above-average levels by state: 

  • NPR – Oregon
  • Fox News – Montana, Texas, Mississippi
  • The Onion – New Mexico, Minnesota, Wisconsin
  • MSNBC – Idaho, Alaska, Hawaii, North Dakota, Iowa
  • Huffington Post – KS, OK, LA, TN, WV, PA, DE
  • USA Today – NV, UT, AZ, CO, WY, MI, OH, MO, NC, SC, AL, GA, FL

 

I’ve always wondered why USA Today was so popular, well, 13 states have it as their favorite, above all other sources like N.Y. Times, NPR, & Fox.

After that, The Huffington Post is the second most loved.

 

Screenshot below, or view the interactive map on Forbes.

Continue reading The most popular media outlets by state – where is Fox News/NPR popular?