Journalists are becoming very popular in Facebook

In September 2011, Facebook introduced the Subscribe feature, allowing anyone to subscribe to the updates of anyone else. For public figures, like journalists, with thousands of followers this has turned out to be a boon.

Since its launch, thousands of journalists have enabled Subscribe, with news organizations like Washington Post (90+ journalists using the feature) and The New York Times (50+ journalists using the feature) leading the way. The average journalist has seen a 320% increase in subscribers since November 2011, according to our analysis of a sample of 25 journalists across a variety of outlets who enabled subscribe in September.

From journalists like CNN’s Don Lemon postingbreaking news about Jon Huntsman to The New York Times Moscow bureau reporter Michael Schwirtz posting live videos as he covered recent protests.

Content Breakdown

Based on the analysis we conducted, here are some of the trends we’re seeing in the type of content journalists are producing on Facebook, as well as what content receives above-average feedback. Let’s start with content types:

  • Questions and Input: 25% of posts contain a question to the reader.
  • Links: 62% of posts contain a link. And when reporters include analysis with the links, those links receive 20% more referral clicks on average.
  • Photos: 12% of posts were photos. Posts with photos receive 50% more likes than posts without photos.

So of the content that journalists are sharing, what actually works?

There are several types of content that seem to produce above-average feedback from subscribers…

keep reading – Facebook + Journalists

‎10 Questions Couples Should Ask Each Other Before Getting Married

Yesterday, The New York Times posted Questions To Ask Before You Marry, which I then re-shared  in Facebook, setting off an interesting debate. Several of my happily married friends laughed, saying it’s overly pedantic. Me, I like to be thorough about any type of investment or venture I pursue, especially when there’s a contract involved.

What do you think? Does it scream “Written by an MBA” or should couples approach marriage more like a business investment/venture?

Here are the 10 questions:

1. What is our “mission statement” as a couple?
2. To what extent are you willing to go to have a family, medically?
3. What will we do if we find out our child has severe disabilities?
4. Who should I have on speed dial for the days when I just can’t figure you out?
5. Can you name two couples that you admire and would hope to emulate?
6. How do we stay sexually engaged with each other?
7. Will we share our credit reports with each other?
8. Should we have an exit strategy for the marriage, and if so, what would it be?
9. If married previously, why did it end and what did you learn from that relationship?
10. What are our conflict management styles, and are they compatible?

And in response to the “absurdity” of these questions, my friend, John Bordeaux, wrote this response, “Breaking Down Loves Checklist” – which is worth reading and reflection.

Question in Quorahttp://www.quora.com/Should-couples-approach-marriage-more-like-a-business-venture-investment