Google announced today a pretty major deal with the NFL which will help it to grow adoption of Google+ Hangouts. With a full rollout coming later this month, NFL.com will soon be offering one-click access to Google+ Hangouts, allowing fantasy football players to video chat with their league in real-time. This is big news not just for Google+ itself, but also for the NFL.com website, since it means that players from all over get to have the same experience of hosting live draft parties and meetups, even when they’re too far to travel back and forth between people’s houses.
Hangout members can also chat, perform trades, or host other meetings via the feature, which later this month will include a live indicator on NFL.com/fantasy that indicates whether or not anyone in your league is online and hanging out. And the feature will work from the Google+ Android and iOS apps, too, says Google.
Would you share your organ donor status on Facebook? You share what you’re making for dinner, how your garden grows, where you’re going on vacation…But what about your organs?
Mark Zuckerberg is hoping you will.
On “Good Morning America” on Tuesday, Zuckerberg and company Chief Operating Officer Sheryl Sandberg announced that Facebook is letting those U.S.- and U.K.-based users add whether they’re an organ donor to their timelines and the story behind the decision to become one. There’s also a link to the official donor registry for those inspired to become a donor.
That was this morning and by lunchtime, of that same day, the news had gone viral:
“As of 12:30pm today, the Donate Life California registry has increased its online donor sign ups by nearly 800% from yesterday thanks to this mornings announcement of the partnership with Facebook! Thank you Facebook!”
The wait list can range from six to eight years, depending on the organ needed.
Donate Life California CEO, Charlene Zettel, said, “today, statistically, one-third on [the wait] list will die before an available organ is presented to them.”
In September 2011, Facebook introduced the Subscribe feature, allowing anyone to subscribe to the updates of anyone else. For public figures, like journalists, with thousands of followers this has turned out to be a boon.
Since its launch, thousands of journalists have enabled Subscribe, with news organizations like Washington Post (90+ journalists using the feature) and The New York Times (50+ journalists using the feature) leading the way. The average journalist has seen a 320% increase in subscribers since November 2011, according to our analysis of a sample of 25 journalists across a variety of outlets who enabled subscribe in September.
Based on the analysis we conducted, here are some of the trends we’re seeing in the type of content journalists are producing on Facebook, as well as what content receives above-average feedback. Let’s start with content types:
Questions and Input: 25% of posts contain a question to the reader.
Links: 62% of posts contain a link. And when reporters include analysis with the links, those links receive 20% more referral clicks on average.
Photos: 12% of posts were photos. Posts with photos receive 50% more likes than posts without photos.
So of the content that journalists are sharing, what actually works?
There are several types of content that seem to produce above-average feedback from subscribers…