Tag Archives: updates

Now that Foursquare has mapped every business – time to start adding features

I remember a few years back when all the location-based services, like Foursquare, didn’t have a complete set of locations to check-into. I would often find myself creating a new location or skipping the check-in altogether.

Today, that seems like an issue of the past, as Foursquare recently said:

“We’ve hit a pretty amazing milestone – there are nearly 1,000,000 businesses claimed on foursquare.”

With a near complete set, the next step is to start adding features to each of those locations. Check-out Foursquare’s latest update as they do just that:

Starting today, you’ll start seeing updates…from the places where you’re a loyal customer. It’s an easy way to keep up with news from places you frequent, including things like new specials, pictures of the latest shipment of shoes, or a serendipitous food truck appearance. The best part is there’s no extra work for you to do: we already know you care about a place if you’ve checked in often or liked it, and will show you updates from it when you’re in the same city.

Also, when you look for places or when you check in, you’ll see these updates on the page – kind of like the chalkboard where a restaurant writes its daily specials. For example, when you’re on Northern Spy Food Co.’s page, you’ll see their recent update about their latest seasonal drink.

To see what these look like in action, check out some of the businesses that have started sharing updates. Some are national chains, like H&MTogo’s SandwichesOutback Steakhouse, and Wolfgang Puck. Some are universities on foursquare, like University of Wisconsin-MadisonUniversity of South FloridaDuke University, Texas A&M UniversityIndiana University-Bloomington, and Boston University. And some are local New York favorites, like Luke’s Lobster,  New York Public LibraryNYC Parks Department, and Northern Spy Food Company.

 

Source: Foursquare Blog - Introducing Local Updates from businesses – keeping up with the places you love has never been easier!

 

 

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Journalists are becoming very popular in Facebook

In September 2011, Facebook introduced the Subscribe feature, allowing anyone to subscribe to the updates of anyone else. For public figures, like journalists, with thousands of followers this has turned out to be a boon.

Since its launch, thousands of journalists have enabled Subscribe, with news organizations like Washington Post (90+ journalists using the feature) and The New York Times (50+ journalists using the feature) leading the way. The average journalist has seen a 320% increase in subscribers since November 2011, according to our analysis of a sample of 25 journalists across a variety of outlets who enabled subscribe in September.

From journalists like CNN’s Don Lemon postingbreaking news about Jon Huntsman to The New York Times Moscow bureau reporter Michael Schwirtz posting live videos as he covered recent protests.

Content Breakdown

Based on the analysis we conducted, here are some of the trends we’re seeing in the type of content journalists are producing on Facebook, as well as what content receives above-average feedback. Let’s start with content types:

  • Questions and Input: 25% of posts contain a question to the reader.
  • Links: 62% of posts contain a link. And when reporters include analysis with the links, those links receive 20% more referral clicks on average.
  • Photos: 12% of posts were photos. Posts with photos receive 50% more likes than posts without photos.

So of the content that journalists are sharing, what actually works?

There are several types of content that seem to produce above-average feedback from subscribers…

keep reading - Facebook + Journalists