I remember a few years back when all the location-based services, like Foursquare, didn’t have a complete set of locations to check-into. I would often find myself creating a new location or skipping the check-in altogether.
Today, that seems like an issue of the past, as Foursquare recently said:
“We’ve hit a pretty amazing milestone – there are nearly 1,000,000 businesses claimed on foursquare.”
Starting today, you’ll start seeing updates…from the places where you’re a loyal customer. It’s an easy way to keep up with news from places you frequent, including things like new specials, pictures of the latest shipment of shoes, or a serendipitous food truck appearance. The best part is there’s no extra work for you to do: we already know you care about a place if you’ve checked in often or liked it, and will show you updates from it when you’re in the same city.
Also, when you look for places or when you check in, you’ll see these updates on the page – kind of like the chalkboard where a restaurant writes its daily specials. For example, when you’re on Northern Spy Food Co.’s page, you’ll see their recent update about their latest seasonal drink.
To see what these look like in action, check out some of the businesses that have started sharing updates. Some are national chains, like H&M, Togo’s Sandwiches, Outback Steakhouse, and Wolfgang Puck. Some are universities on foursquare, like University of Wisconsin-Madison, University of South Florida, Duke University, Texas A&M University, Indiana University-Bloomington, and Boston University. And some are local New York favorites, like Luke’s Lobster, New York Public Library, NYC Parks Department, and Northern Spy Food Company.
Source: Foursquare Blog - Introducing Local Updates from businesses – keeping up with the places you love has never been easier!