Boy, have I got a soap opera for you. It’s a saga of tech nerdery and an old-school company trying to reinvent itself.
The story starts with Kara Swisher, of All Things D, who has gone gaga over the hiring of Marissa Mayer as Yahoo’s CEO. In the 37 days since the announcement (July 16, 2012) she has personally written 32 articles.
Each one with a title full of pizzazz and humorous photos (of mostly cats). The content is all serious and interesting to read as Marissa seems to be hitting all the right notes. But, the way Kara is playing it out is just too much fun.
Take a look at the titles below and you will see what I mean:
This Week in MarissYa: iPhones for All, Flickr Love and Management Musical Chairs
With Nearly 10 Percent Drop in Week After Alibaba Cash Switch, Yahoo Shareholders in “Marissery”
Mine! Mine! All Mine! Yahoo Says It Might Just Keep Those Alibaba Billions, Rather Than Giving the $ Back to Shareholders.
Mayer Will Extend Free Food to NYC Too, While “What Is Yahoo?” Question Is Hereby Banish’d
Here’s the Do-Not-Forward Mayer Memo Bidding Goodbye to Ross “The Hair” Levinsohn From Yahoo (His Farewell and SEC Docs, Too)
In Week Two, Marissa Mayer Googifies Yahoo: Free Food! Friday Afternoon All-Hands! New Work Spaces! Fab Swag!
“Yes, Keep Moving”: Marissa Mayer’s First Memo to Yahoos (Natch!)
How about a few hash tags for the drama:
#MarissYa – #Marissery – #Mine!Mine!Mine! – #freefood – #yahooglers – #RossTheHairLevinson – #googifies -#natch!
This is an interesting take on the hire of Marissa Mayer, considering that all the past CEO’s have gone as far away from search as they can.
As you may have heard, Marissa Mayer is now CEO of Yahoo, ready to turn it into a leaner, fitter, more successful firm. It’s a great move for Yahoo, and it could mean great things for you, the consumer. But the entity that may benefit the most? Google.
Yahoo’s search effort is sinking. Back in December 2011 its U.S. market share in search slipped behind Bing’s, and the trend continued at least until June. If its July and August figures show a continued slip in market share, that will make it 12 months of non-stop dropping into oblivion. Bing, meanwhile, is picking up some of this slack, as is Google itself. For Bing, however, this is more a case of it maintaining its slim market share–hovering around 15%, which doesn’t represent a huge threat to Google.
Google needs Mayer to turn Yahoo search around, perhaps growing its market share by pushing for real innovation. Because a stronger Yahoo will also push Microsoft to compete harder with Bing, possibly even stealing market share from Google. That’s not such a bad thing: Google has enough to share, and it’ll create a dynamic, vibrant search engine market in which Google will face much less antitrust heat. “We really think an independent Yahoo’s better for the Web,” Mayer told Charlie Rose in 2009.
A more competitive market will push Google itself to innovate, delivering what its users want and need–versus what experimental services Google deems fit to push on them.
Keep reading: Fast Company – Why Joining Yahoo Is The Best Thing Marissa Mayer Ever Did–For Google