Did Yahoo! hire Marissa Mayer to bring back Yahoo Search?

This is an interesting take on the hire of Marissa Mayer, considering that all the past CEO’s have gone as far away from search as they can.

As you may have heard, Marissa Mayer is now CEO of Yahoo, ready to turn it into a leaner, fitter, more successful firm. It’s a great move for Yahoo, and it could mean great things for you, the consumer. But the entity that may benefit the most? Google.

Yahoo’s search effort is sinking. Back in December 2011 its U.S. market share in search slipped behind Bing’s, and the trend continued at least until June. If its July and August figures show a continued slip in market share, that will make it 12 months of non-stop dropping into oblivion. Bing, meanwhile, is picking up some of this slack, as is Google itself. For Bing, however, this is more a case of it maintaining its slim market share–hovering around 15%, which doesn’t represent a huge threat to Google.

Google needs Mayer to turn Yahoo search around, perhaps growing its market share by pushing for real innovation. Because a stronger Yahoo will also push Microsoft to compete harder with Bing, possibly even stealing market share from Google. That’s not such a bad thing: Google has enough to share, and it’ll create a dynamic, vibrant search engine market in which Google will face much less antitrust heat. “We really think an independent Yahoo’s better for the Web,” Mayer told Charlie Rose in 2009.

A more competitive market will push Google itself to innovate, delivering what its users want and need–versus what experimental services Google deems fit to push on them.

 

Keep reading: Fast Company – Why Joining Yahoo Is The Best Thing Marissa Mayer Ever Did–For Google

 

 

Continue reading Did Yahoo! hire Marissa Mayer to bring back Yahoo Search?

Chrome takes the lead as world’s most popular web browser

After months of chipping away at its lead, Google Chrome has finally overtaken Internet Explorer to become most popular web browser worldwide.

Chrome’s share of the market rose to 32.8% in the week ending May 20, while Internet Explorer’s share of the market dropped to 31.9%

Mozilla’s Firefox is the third most popular browser with just more than a 25% of the market.

via Business Insider

 

// Photo – The Next Web