Did Yahoo! hire Marissa Mayer to bring back Yahoo Search?

This is an interesting take on the hire of Marissa Mayer, considering that all the past CEO’s have gone as far away from search as they can.

As you may have heard, Marissa Mayer is now CEO of Yahoo, ready to turn it into a leaner, fitter, more successful firm 다운로드. It’s a great move for Yahoo, and it could mean great things for you, the consumer. But the entity that may benefit the most? Google.

Yahoo’s search effort is sinking pdf 편집 프로그램. Back in December 2011 its U.S. market share in search slipped behind Bing’s, and the trend continued at least until June. If its July and August figures show a continued slip in market share, that will make it 12 months of non-stop dropping into oblivion db2 odbc 드라이버 다운로드. Bing, meanwhile, is picking up some of this slack, as is Google itself. For Bing, however, this is more a case of it maintaining its slim market share–hovering around 15%, which doesn’t represent a huge threat to Google 다운로드.

Google needs Mayer to turn Yahoo search around, perhaps growing its market share by pushing for real innovation. Because a stronger Yahoo will also push Microsoft to compete harder with Bing, possibly even stealing market share from Google 영화 된장 다운로드. That’s not such a bad thing: Google has enough to share, and it’ll create a dynamic, vibrant search engine market in which Google will face much less antitrust heat 다운로드. “We really think an independent Yahoo’s better for the Web,” Mayer told Charlie Rose in 2009.

A more competitive market will push Google itself to innovate, delivering what its users want and need–versus what experimental services Google deems fit to push on them 다운로드.

 

Keep reading: Fast Company – Why Joining Yahoo Is The Best Thing Marissa Mayer Ever Did–For Google

 

 

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