Boy, have I got a soap opera for you. It’s a saga of tech nerdery and an old-school company trying to reinvent itself.
The story starts with Kara Swisher, of All Things D, who has gone gaga over the hiring of Marissa Mayer as Yahoo’s CEO. In the 37 days since the announcement (July 16, 2012) she has personally written 32 articles.
Each one with a title full of pizzazz and humorous photos (of mostly cats). The content is all serious and interesting to read as Marissa seems to be hitting all the right notes. But, the way Kara is playing it out is just too much fun.
Take a look at the titles below and you will see what I mean:
This Week in MarissYa: iPhones for All, Flickr Love and Management Musical Chairs
With Nearly 10 Percent Drop in Week After Alibaba Cash Switch, Yahoo Shareholders in “Marissery”
Mine! Mine! All Mine! Yahoo Says It Might Just Keep Those Alibaba Billions, Rather Than Giving the $ Back to Shareholders.
Mayer Will Extend Free Food to NYC Too, While “What Is Yahoo?” Question Is Hereby Banish’d
Here’s the Do-Not-Forward Mayer Memo Bidding Goodbye to Ross “The Hair” Levinsohn From Yahoo (His Farewell and SEC Docs, Too)
In Week Two, Marissa Mayer Googifies Yahoo: Free Food! Friday Afternoon All-Hands! New Work Spaces! Fab Swag!
“Yes, Keep Moving”: Marissa Mayer’s First Memo to Yahoos (Natch!)
How about a few hash tags for the drama:
#MarissYa – #Marissery – #Mine!Mine!Mine! – #freefood – #yahooglers – #RossTheHairLevinson – #googifies -#natch!
Hi everyone. My name is Yishan Wong, and this week I’m starting a new job. It turns out that this job is the CEO position at reddit.
At first, I didn’t really quite believe I was a serious candidate. It didn’t seem real, and I knew that I didn’t match the profile of what you might consider (or so I thought) a CEO candidate. I don’t have the polish and the poise and the schmoozing, and I don’t play golf.
Instead, I’m an engineer and a leader of engineers and I play Starcraft (poorly). But as I continued the conversations, I came to understand that reddit wasn’t looking for a conventional CEO candidate, because reddit is not a conventional company.
Some notes from the guaranteed to make-you-laugh comments:
CEO of reddit – Job Description:
- Must like cats
- must not dislike cats
- Yishan: Cats are good. But, as it happens, I am a rabbit person. I used to have three pet rabbits (though one by one, they each passed on, but not before having lived a happy and carrot-and-raisin-filled life). I’ll try to find some pictures somewhere.
- I think you ought to dress the rabbits up as cats. Just to be safe.