Pinterest is still growing with more 20 million users and 1.9 billion views worldwide. And the average user spends an astounding 14 minutes on the site. Most of these pinners are ages 25-54 and largely female – 79% female to 21% male. Their interests are: Visual Arts & Design Crafts Hobbies & Leisure Baked Goods …
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In the internet era of Super Bowl commercials, "things have changed"
Things have changed in Super Bowl advertising. It used to be about a one time hit for 30 seconds or 60 seconds in the middle of the show. And increasingly we’re trying to create a sort of two-week buzz. The way in which people advertise in the Super Bowl was kind of developed before there …
Continue reading “In the internet era of Super Bowl commercials, "things have changed"”
In the internet era of Super Bowl commercials, “things have changed”
Things have changed in Super Bowl advertising. It used to be about a one time hit for 30 seconds or 60 seconds in the middle of the show. And increasingly we’re trying to create a sort of two-week buzz. The way in which people advertise in the Super Bowl was kind of developed before there …
Continue reading “In the internet era of Super Bowl commercials, “things have changed””