May the 4th be with you – #HappyStarWarsDay

May 4 is considered a holiday by Star Wars fans to celebrate Star Wars culture and honor the films. May 4 is called Star Wars Day because of the popularity of a common pun spoken on this day. Since the phrase “May the Force be with you” is a famous quote often spoken in the …

In the internet era of Super Bowl commercials, "things have changed"

Things have changed in Super Bowl advertising. It used to be about a one time hit for 30 seconds or 60 seconds in the middle of the show. And increasingly we’re trying to create a sort of two-week buzz. The way in which people advertise in the Super Bowl was kind of developed before there …

In the internet era of Super Bowl commercials, “things have changed”

Things have changed in Super Bowl advertising. It used to be about a one time hit for 30 seconds or 60 seconds in the middle of the show. And increasingly we’re trying to create a sort of two-week buzz. The way in which people advertise in the Super Bowl was kind of developed before there …