May the 4th be with you – #HappyStarWarsDay

May 4 is considered a holiday by Star Wars fans to celebrate Star Wars culture and honor the films.

May 4 is called Star Wars Day because of the popularity of a common pun spoken on this day. Since the phrase “May the Force be with you” is a famous quote often spoken in the Star Wars films, fans commonly say “May the fourth be with you” on this day.

Current day Star Wars fans were not the first to introduce the line “May the fourth be with you”: when Margaret Thatcher was elected Britain’s first female Prime Minister on May 4, 1979, her party placed an advertisement in The London Evening News that said “May the Fourth Be with You, Maggie. Congratulations.” This reading of the line has also been recorded in the UK Parliament’s Hansard.

In a 2005 interview on German news TV channel N24, George Lucas was asked to say the famous sentence “May the Force be with you.” The interpreter simultaneously interpreted the sentence into German as Am 4. Mai sind wir bei Ihnen (“We shall be with you on May 4”). This was captured by TV Total and aired on May 18, 2005.

In 2011, the first organized celebration of Star Wars Day took place in Toronto, Ontario, Canada at the Toronto Underground Cinema. Festivities included an Original Trilogy Trivia Game Show; a costume contest with celebrity judges; and the web’s best tribute films, mash-ups, parodies, and remixes on the big screen. The second annual edition is scheduled to take place on Friday, May 4, 2012.

via Wikipedia

 

 

…and don’t forget tomorrow is Free Comic Book Day.

 

// Photo – Amanda Blain

In the internet era of Super Bowl commercials, "things have changed"

Things have changed in Super Bowl advertising. It used to be about a one time hit for 30 seconds or 60 seconds in the middle of the show. And increasingly we’re trying to create a sort of two-week buzz.

The way in which people advertise in the Super Bowl was kind of developed before there was an Internet. One of the things that we did last year — and I don’t think we’re overstating it by saying we pioneered this — is we pre-released our ad.

This year, of course what’s happened is everyone will pre-release. I suspect there will not be an ad you’ll see on the Super Bowl that wasn’t available online. So our feeling was if you want to stay ahead of the curve — if no one is pre-releasing, let’s pre-release; if everyone is pre-releasing, let’s do a pre-pre-release.

– Mark Hunter, via Marketplace

 

The original pre-released ad that started it all

In the internet era of Super Bowl commercials, “things have changed”

Things have changed in Super Bowl advertising. It used to be about a one time hit for 30 seconds or 60 seconds in the middle of the show. And increasingly we’re trying to create a sort of two-week buzz.

The way in which people advertise in the Super Bowl was kind of developed before there was an Internet. One of the things that we did last year — and I don’t think we’re overstating it by saying we pioneered this — is we pre-released our ad.

This year, of course what’s happened is everyone will pre-release. I suspect there will not be an ad you’ll see on the Super Bowl that wasn’t available online. So our feeling was if you want to stay ahead of the curve — if no one is pre-releasing, let’s pre-release; if everyone is pre-releasing, let’s do a pre-pre-release.

– Mark Hunter, via Marketplace

 

The original pre-released ad that started it all