Profile of Pinterest users – interests, favorite stores, vacation spots, and metrics

Pinterest is still growing with more 20 million users and 1.9 billion views worldwide. And the average user spends an astounding 14 minutes on the site. Most of these pinners are ages 25-54 and largely female – 79% female to 21% male.

Their interests are:

1. Visual Arts & Design
2. Crafts
3. Hobbies & Leisure
4. Baked Goods
5. Interior Decoration

 

And, their favorite stores.

1. Victoria’s Secret
2. Sephora USA
3. Barneys New York
4. Williams-Sonoma
5. Nordstrom

 

Favorite places to visit.

1. DisneyWorld
2. Florida
3. Las Vegas
4. Chicago
5. New York

 

Finally, Pinterest users spend $100 more than users of Facebook and Twitter – when clicking through a link to make a purchase.

• Pinterest – $180
• Facebook – $80
• Twitter – $70

 

Source: Infographic – The Astounding Power of Pinterest