Tag Archives: zeitgeist

My Manifesto – the Zeitgeist of sustainability

This will be the fifth manifesto I’ve written. And every one of them has had a noble goal and ambitious hopes. I like to shoot for the stars and see where I end up.

My goal is to be the Zeitgeist of sustainability.

Zeitgeist - “the spirit of the times” or “the spirit of the age.”

- the defining spirit of a particular period as shown by the ideas and beliefs of the time.

I want to create a spirit of sustainability that spreads across this country. An idea that people can believe in and feel proud of. And this goes beyond Republican or Democratic differences. It doesn’t matter if you’re a Texan in a drought or a New Englander in a Prius. We can all agree on sustainability.

But we don’t agree and that’s the problem. There are too many messages out there and each one points in a different direction. Leaving us in a state of confusion, unsure of what to do but wanting to do something.

And I know this is true. I talk to many people and all of them want to do something. They agree with the principles of sustainability, but none of them agree on global warming, climate change, organic, energy, etc.

And they don’t need to. It’s all for the same cause. We just need to keep the focus on sustainability. That is where the Zeitgeist comes into play. A German word that is almost mystical in how it happens – millions of people coming together because they feel the same way about something. It doesn’t happen often, especially without war, but it is happening here.

We just need someone to write about it. To say what everyone is thinking and make it so well known that it becomes the new way to do things.

That is my job and I have spent years studying and learning about sustainability. I’ve been to the White House for discussions and into people’s garbage. Surprisingly, the whole thing breaks down into four topics:

  • Overcoming obesity
  • Living zero waste
  • Strong local economies
  • Clean air

The first one, obesity, is the most important of them all. It is impossible to be healthy and pollute the planet. And that’s the message I want to convey. This isn’t about sacrifice and loss, nor hard choices and spending money. All that is noise pollution and marketing.

The truth is that when you improve your life, you improve the planet. And this blog will teach you how to do so. With all the relevant facts and personal stories – plus the bigger picture to let you know you are affecting the world.

And all you have to do is make your life better.

I Love Lists! The Top YouTube Videos of 2010

Weird. I woke up this morning and made a list. Something reminded me of the World Cup and how much fun that was. I couldn’t resist whipping out my phone to write down my favorite memories of 2010.

Well, it appears the world agrees with me and the Year in Review is officially here. Every major site is releasing theirs and that term (“year in review”) is the new meme for them. Here are the search lists from google, yahoo, and bing (thanks Don Reisinger). Twitter also released a top trends of 2010 with an awesome infograph (and some analysis on “promoted trends”).

iStrategyLabs has the Mobile Year in Review.

All interesting if you love data, but if you want pure unadulterated awesomeness then check out YouTube’s top videos of 2010. These are more than data points they are funny-ass commercials, amateur silliness, ridiculous emotional outbursts, and more. They feel like the real culture of America and if you don’t watch them Sarah Palin will make fun of you.

Top 10 Viral Videos

  1. BED INTRUDER SONG!!!
  2. TIK TOK KESHA Parody: Glitter Puke – Key of Awe$ome #13
  3. Greyson Chance Singing Paparazzi
  4. Annoying Orange Wazzup
  5. Old Spice | The Man Your Man Could Smell Like
  6. Yosemitebear Mountain Giant Double Rainbow 1-8-10
  7. OK Go – This Too Shall Pass – Rube Goldberg Machine version
  8. THE TWILIGHT SAGA: ECLIPSE – Trailer
  9. Jimmy Surprises Bieber Fan
  10. Ken Block’s Gymkhana THREE, Part 2; Ultimate Playground; l’Autodrome

I highly recommend you watch them all and then let me know what your favorite one is!

Awesome Compilation Video



Even More Top Videos By Month!