Tag Archives: clean air

My Manifesto – the Zeitgeist of sustainability

This will be the fifth manifesto I’ve written. And every one of them has had a noble goal and ambitious hopes. I like to shoot for the stars and see where I end up.

My goal is to be the Zeitgeist of sustainability.

Zeitgeist - “the spirit of the times” or “the spirit of the age.”

- the defining spirit of a particular period as shown by the ideas and beliefs of the time.

I want to create a spirit of sustainability that spreads across this country. An idea that people can believe in and feel proud of. And this goes beyond Republican or Democratic differences. It doesn’t matter if you’re a Texan in a drought or a New Englander in a Prius. We can all agree on sustainability.

But we don’t agree and that’s the problem. There are too many messages out there and each one points in a different direction. Leaving us in a state of confusion, unsure of what to do but wanting to do something.

And I know this is true. I talk to many people and all of them want to do something. They agree with the principles of sustainability, but none of them agree on global warming, climate change, organic, energy, etc.

And they don’t need to. It’s all for the same cause. We just need to keep the focus on sustainability. That is where the Zeitgeist comes into play. A German word that is almost mystical in how it happens – millions of people coming together because they feel the same way about something. It doesn’t happen often, especially without war, but it is happening here.

We just need someone to write about it. To say what everyone is thinking and make it so well known that it becomes the new way to do things.

That is my job and I have spent years studying and learning about sustainability. I’ve been to the White House for discussions and into people’s garbage. Surprisingly, the whole thing breaks down into four topics:

  • Overcoming obesity
  • Living zero waste
  • Strong local economies
  • Clean air

The first one, obesity, is the most important of them all. It is impossible to be healthy and pollute the planet. And that’s the message I want to convey. This isn’t about sacrifice and loss, nor hard choices and spending money. All that is noise pollution and marketing.

The truth is that when you improve your life, you improve the planet. And this blog will teach you how to do so. With all the relevant facts and personal stories – plus the bigger picture to let you know you are affecting the world.

And all you have to do is make your life better.