A hundred million dollar exit in blogging means mixing Pulitzer Prize content with photos of kittens

One of the hardest decisions a writer makes is “who to write for,” also known as your audience. For this blog I have chosen to assume that my readers are smart rather than dumb, well-educated, and interested “good” stories (not controversy and bad-mouthing).

Sarah Lacy wrote an interesting piece on the audiences that both the Huffington Post and Bleacher Report have catered to. Made even more scintillating because both blogs are the only ones to sell for hundreds of millions of dollars:

 

Huffington Post bifurcated its site between very high end content — celebrities who didn’t blog anywhere else, and more recently very highly paid poaches from organizations like the New York Times– and the rest. Pulitzer Prize material and photos of kittens. The two might seem like they don’t belong on the same site. But having high notes and low notes, is far more effective (and only half as soul crushing from a journalism point of view) than a site that maximizes just for the middle of the spectrum– which is far more common in professional blogging.

 

I like to think that I come down somewhere above the middle, just short of Pulitzer Prize material.

Does that mean I need a few more animated gifs of kitties?

 
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California begins offering $1 trips on Greyhound from LA to SF

Profiled by a Los Angeles Times travel writer, it reminds me of the $1 DC to NYC bus ride.

One traveler finds the ghost of Jack Kerouac and more on a bus trip up California’s spine. At $1 each way, it has to be the best bargain in all of travel.

Mindful that great American road trips occur in all sorts of vessels — heck, Huck rode a rickety raft — we’re on a Greyhound bus heading up California’s flat, slender belly.

“Why?” you ask.

That’s a sensible question, but let us open our hearts and heads to this for a few seconds:

By the time we’re done, we’ll meet a vagabond grandma and a former prostitute, an impish computer genius and just maybe the ghost of Jack Kerouac, who looked at Greyhound and California’s wide-open roads as gateways to the finest American right of all: the right to wander.

So, climb aboard. No security checkpoints, no luggage fees. No pillows or drink service either, but also no charge. A few of my fellow passengers, some more hollow-eyed than even I, have prison on their faces. A few are students, but most look like the same sorts you see on commercial airlines these days.

The full storyGreyhound Express: new spin on an old-fashioned ride

Continue reading California begins offering $1 trips on Greyhound from LA to SF

Profiles on the million dollar projects of Kickstarter

Idea Lab:

On Monday, Kickstarter saw the third project in its short history, a Web comic book, raise over $1 million.

Before that, the first two projects to cross the million dollar mark — a computer adventure game and a fetching American-made iPhone dock — did so just days prior, on February 10, and both within 24 hours of each other.

Kickstarter chronicled the amazing day on its blog.

 

The Million Dollar Projects

Order of the Stick – the web-comic author asked his fans to pre-order printed editions of back issues. Every pledge gets a copy of the book and higher pledges get extra goodies.

Currently raised – $1.25 million

 

Double Fine Adventure – game designers at Double Fine Productions asked fans to finance a new computer game and make a behind-the-scenes documentary about the process. The campaign started with a video (below) that is really, really entertaining. Each pledge receives a copy of the game, access to members-only forum, more fun videos, and higher pledges get even more exclusive content.

Currently raised – $2.09 million

 
 
 

Elevation Dock: the best dock for iPhone – Casey Hopkins wants to create a CNC machined (i.e. precision computer manufacturing) iPhone dock that is made-in-America, looks spectacular, and solves all the problems of docking. He presents a video to explain it all. The minimum pledge is $59 and gets you the dock (retail price will $99) and higher pledges receive extra goodies.

Currently raised – $1.46 million