Pinterest is still growing with more 20 million users and 1.9 billion views worldwide. And the average user spends an astounding 14 minutes on the site. Most of these pinners are ages 25-54 and largely female – 79% female to 21% male.
- Visual Arts & Design
- Crafts
- Hobbies & Leisure
- Baked Goods
- Interior Decoration
And, their favorite stores.
- Victoria’s Secret
- Sephora USA
- Barneys New York
- Williams-Sonoma
- Nordstrom
Favorite places to visit.
- DisneyWorld
- Florida
- Las Vegas
- Chicago
- New York
Finally, Pinterest users spend $100 more than users of Facebook and Twitter – when clicking through a link to make a purchase.
- Pinterest – $180
- Facebook – $80
- Twitter – $70
Source: Infographic – The Astounding Power of Pinterest