Tag Archives: niche

Inspired to find your niche – chocolatier, hotelier – Rick Steves in Bruges, Belgium

 

Chocolate Lady

It’s so clear: A fundamental part of the joy of travel is to simply be in the presence of people who’ve found their niche. We only live once on this beautiful planet, and we have the personal challenge of doing with our lives what God intended — of finding our niche. I think that when you’re blessed enough to find a livelihood that fits your spirit, it gives you energy — and you, in turn, give the world a positive radiance. In Bruges, Belgium, Madame Dumon makes and sells chocolate. Keeping her little brown world cool in a heat wave, she makes sure everyone who enters gets a rich and creamy sample of their choice.

 

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Netflix adds live concerts and music documentaries to its catalog

Netflix this week quietly added just shy of 100 concert films and music documentaries featuring rock and pop legends like the Beatles, Queen, Toto and The Doors to its streaming catalog. The new music content doesn’t exactly make Netflix a Vevo or Wolfgang’s Vault competitor, but it could be a first indicator of music becoming yet another powerful niche for the company.

Netflix has steadily been building out powerful niche content for a variety of audiences. The site has seen a huge influx of Korean dramas in recent months, for example, and it has also taken on a large catalog of Anime content — two very distinct categories with very passionate fan bases.

via Janko Roettgers – GigaOm

 

 

More on Netflix:

ESPNW – dedicated to serving female athletes and fans

ESPNW is the first ESPN business dedicated to serving female athletes and fans.

We’ll shine a brighter spotlight on women’s sports, and put you in touch with top female athletes from across the globe.

We’ll give you added perspective on the men’s and women’s sports stories of the day — with articles, blogs, videos and more on the players, games and scores that are top of mind for you.

And we’ll offer personal training tips and guidance from pro athletes, trainers and experts to help you connect with your inner athlete.

ESPNW

A great idea considering that “women make up 44 percent of football fans, 45 percent of baseball fans and 36 percent of professional men’s basketball fans, according to research conducted by the sports leagues.”

Of course, some have complained that it segregates women’s sports (why not put it on ESPN’s front/main page), but here the numbers don’t lie either.

“Men account for 76% of ESPN’s overall viewership. And just two types of programming it produces draws majority-female audiences: The National Spelling Bee on ABC (63% female) and cheerleading shows on ESPN2 (52%) — with ESPN2′s Wimbledon coverage in third place with 48%.” – USA Today

Which is just plain pathetic. Those female fans are not being converted into viewers. Perhaps, it is the overabundance of macho-male announcers and newscasters?

I think the best way to jumpstart this movement is to begin with a niche website that builds a following. Establish the ways that women want consume sports, instead of shoe-horning them into the preferred men’s way.

That seems to be exactly what ESPNW is doing…and by the way, I kinda like their articles better!

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