ESPNW is the first ESPN business dedicated to serving female athletes and fans.
We’ll shine a brighter spotlight on women’s sports, and put you in touch with top female athletes from across the globe.
We’ll give you added perspective on the men’s and women’s sports stories of the day — with articles, blogs, videos and more on the players, games and scores that are top of mind for you.
And we’ll offer personal training tips and guidance from pro athletes, trainers and experts to help you connect with your inner athlete.
A great idea considering that “women make up 44 percent of football fans, 45 percent of baseball fans and 36 percent of professional men’s basketball fans, according to research conducted by the sports leagues.”
Of course, some have complained that it segregates women’s sports (why not put it on ESPN’s front/main page), but here the numbers don’t lie either.
“Men account for 76% of ESPN’s overall viewership. And just two types of programming it produces draws majority-female audiences: The National Spelling Bee on ABC (63% female) and cheerleading shows on ESPN2 (52%) — with ESPN2’s Wimbledon coverage in third place with 48%.” – USA Today
Which is just plain pathetic. Those female fans are not being converted into viewers. Perhaps, it is the overabundance of macho-male announcers and newscasters?
I think the best way to jumpstart this movement is to begin with a niche website that builds a following. Establish the ways that women want consume sports, instead of shoe-horning them into the preferred men’s way.
That seems to be exactly what ESPNW is doing…and by the way, I kinda like their articles better!