The digital black consumer – leads demographics in mobile data use

다운로드

Black Americans are consistently the second-highest US consumers of mobile data services by ethnic demographic. And, they are highly active on the Internet and on their mobile devices, watching video, networking with their social connections, and making purchases, according to [pdf] Nielsen’s latest Cross-Platform Report 다운로드.

Nielsen examined the media habits of the digital black consumer in the US

In some key online activities, black Americans track far higher than the average 다운로드.

via Marketing Charts

 

Percent who used the following (and their rank among demographics):

  • Text Messaging – 79% (1st)
  • Mobile Internet – 58% (1st)
  • Email – 48% – (2nd)
  • Picture Downloads – 30% (2nd)
  • Mobile Video – 20% (3rd)
  • Music Downloads – 18% (2nd)

 

See the full chart:
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