8% of adults check Twitter every day – 20% of young adults check every day

Eight percent of adult Internet users said they log on to Twitter every day, up from the 4% who said the same last year, according to the Pew Research Center, which conducted the survey.

That number was even higher for young adults. One in five Internet users ages 18 to 24 are using the website each day, and nearly one-third of all users that age are on Twitter.

Another interesting fact from the survey is African Americans use Twitter twice as much as other ethnic groups. More than a quarter, 28%, of black Internet users are on Twitter as opposed to Hispanic, 12%, and white Internet users, 14%.

via L.A. Times – Tech Now

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The digital black consumer – leads demographics in mobile data use

Black Americans are consistently the second-highest US consumers of mobile data services by ethnic demographic. And, they are highly active on the Internet and on their mobile devices, watching video, networking with their social connections, and making purchases, according to [pdf] Nielsen’s latest Cross-Platform Report.

Nielsen examined the media habits of the digital black consumer in the US

In some key online activities, black Americans track far higher than the average.

via Marketing Charts

 

Percent who used the following (and their rank among demographics):

  • Text Messaging – 79% (1st)
  • Mobile Internet – 58% (1st)
  • Email – 48% – (2nd)
  • Picture Downloads – 30% (2nd)
  • Mobile Video – 20% (3rd)
  • Music Downloads – 18% (2nd)

 

See the full chart:
Continue reading The digital black consumer – leads demographics in mobile data use