The digital black consumer – leads demographics in mobile data use

Black Americans are consistently the second-highest US consumers of mobile data services by ethnic demographic. And, they are highly active on the Internet and on their mobile devices, watching video, networking with their social connections, and making purchases, according to [pdf] Nielsen’s latest Cross-Platform Report.

Nielsen examined the media habits of the digital black consumer in the US

In some key online activities, black Americans track far higher than the average.

via Marketing Charts

 

Percent who used the following (and their rank among demographics):

  • Text Messaging – 79% (1st)
  • Mobile Internet – 58% (1st)
  • Email – 48% – (2nd)
  • Picture Downloads – 30% (2nd)
  • Mobile Video – 20% (3rd)
  • Music Downloads – 18% (2nd)

 

See the full chart:
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