If you’ve ever wanted to know why CPC is better than CPM and CPA here is a great description why.
CPM – cost-per-thousand
CPA – cost-per-action
CPC – cost-per-click
Cost-per-thousand (CPM) was huge in the early days and very simple, get paid by the thousand viewers 다운로드. But, it was it very limited in effectiveness. It placed all of the risk on the advertiser. They created the ad and made the payments, while all the website had to do was display the ad (often in the worst locations) 하나뿐인 사람 다운로드.
Then, cost-per-action (CPA) came into play where the website had to actually close a deal. The website didn’t get paid unless they got a viewer to buy something (or sign-up for something) 다운로드. This is the most common program used by the wide range of affiliate companies who offer high percentages (5%-15%) of the sale. But, this switches the game by placing all the risk on the website 다운로드. The website places the ad and no matter how many views or clicks it receives they only get paid if the viewer commits the desired action. The advertiser receives all the free views and clicks with no impetus to create a compelling ad 입장정리 다운로드.
Finally, the balance came with cost-per-click (CPC). In this case the website gets paid for each click on the ad and it forces them to display it in the best possible spot 무쥬라의 가면 다운로드. It also encourages the advertiser to create an interesting and relevant ad because they still need to convert the click into an action (purchase, sign-up) 스타크래프트 맵핵 다운로드.