Mitt Romney’s campaign announced Tuesday that supporters can sign up to be the first to learn of the presumptive Republican nominee’s vice presidential choice by downloading a new smartphone app.
“The first official way to learn the name of the Republican vice presidential candidate is by using our new ‘Mitt’s VP’ app,” said Romney digital director Zac Moffatt in a statement. “Users of the app will be the first to get the news on the biggest political decision of the year through an instantaneous alert on the one device most people carry around the clock — their phone.”
The app will push a notification to supporters’ phones instantly after the name is released from Romney headquarters, and allow users to share and comment on it across a variety of social networks. The application will be free on both the iPhone and Android operating systems.
The approach is the evolution of a 2008 move by the Obama campaign that sent a text message to supporters announcing the selection of now-Vice President Joe Biden.
Source: The Hill – Romney campaign to announce VP selection via smartphone app