Tag Archives: robotchampion

A Blogging Champion At Work: From 295 To Over 46,000 Monthly Views

Over the past several months, I’ve had the unique opportunity to watch my partner-in-crime focus on building 1X57 as a blog.

Starting in July, Steve began blogging full-time for 1X57, producing content on a daily basis, focusing on what he loves and finds interesting, which includes topics such as surfing, comics, big data, and more.

It’s been a fascinating process to witness, especially since it’s been more than just SEO or creating catchy titles. His focus has been on improving the quality of his writing, learning to be a journalist, mastering web publishing and connecting with audiences who care about the things he cares about. Not to mention growing his social media prowess.

And it’s working.

Back in November 2010, we had 295 unique monthly views. By August 2011, the site has grown to receive almost 47,000 monthly views, over 150x growth…

…which is significant for us, since the growth we experienced in our first two years (starting with our initial post in November 2008, through November 2010) increased from only the 10′s to the 100′s for monthly views.

If you’re interested in hearing more about @robotchampion‘s journey from zero to blog dominance, please vote for his SXSW 2012 talk, “Blogging isn’t dead, it just went professional.”

I promise you, he won’t disappoint.

NOTE: Voting ends tomorrow, Friday, September 2, 11:59 CDT.

Am I a Crunchie Hipster or the New Urban Norm?

So there I am, in the kitchen, eating a Dupont Farmer’s Market carrot with some “Maryland-style” hummus I made at home. I proceed to throw the carrot top in the compost jar in the freezer, wash my hands with a locally made bar of soap (not an exotically scented bottle of liquid soap) which just happens to be sitting next to my reusable mug I carry with me every trip to Starbucks. I pour myself a glass of DC’s finest tap water, then blow my nose in a hanky. I walk upstairs where our freshly washed laundry is hang-drying from our glass catwalk to deposit the hanky in our eco-water saver laundry machine, then I walk back downstairs, remove my phone from our portable solar panel charger, grab my kindle from my backpack which I take religiously everywhere so I don’t need throwaway bags, put my backpack in the closet next to my bike helmet which I’m wearing a lot more since I no longer have my car in the city and rely on my bike to get me where I need to go, and have a seat on the couch to read The Tibetan Book of Living and Dying while drinking a cup of warm Yogi Lemon Ginger tea.

And I think to myself, “I’m such a crunchie hipster!”

Or am I?

Before @robotchampion (and A Clean Life), I did none of these things. Give up my car? I LOVE heated leather seats in the winter. Shop at a farmer’s market on a Sunday morning? I was a notorious Harris Teeter, late evening Tuesday shopper, buying lots premade, packaged everything. Bring a recyclable mug to Starbucks? That just means I have to carry it around and wash the grody thing out. But I did all of these things, and more, and it hasn’t been an impediment on my lifestyle. It’s just required some simple changes in habits.

I don’t think I’m all that unique. I know tons of people who don’t have cars, who compost at home (even if they live in the city), who shop at farmer’s markets and who think bottled water is a joke (I highly recommend watching TAPPED). I have to wonder if my way of living isn’t such an extraordinary extremity as it is a market correcting itself from an ungodly and unnecessary level of waste and inefficiency.

So tell me: am I part of the new urban norm or just another crunchie hipster?

A TweetStory Of My SXSW Talk on Zero Waste

It’s a shame to let the twitter stream go to waste. So when looking for ways to recap my experience delivering a talk on Zero Waste at SXSW, the twittstream seemed like the perfect way to tell the story.

It all starts with my last two tweets before getting started:

Twitter_avatar_normal robotchampion Prepped and ready for 1230 #zerowaste talk, props, surprise guests, and even activism!

Twitter_avatar_normalrobotchampion Talk is just moments away, use the #zerowaste hashtag

As we get started eight folks chime in with GoWalla and Foursquare check-ins and general announcements about it beginning:

Default_profile_4_normal steveblackmon #zerowaste — at Zero Waste: The Future of Green http://gowal.la/s/4rK2

Me_normal JessiO At the #zerowaste session in 8A. (@ Austin Convention Center w/ @ramon_deleon @benedictwong @leahjones) http://4sq.com/8RQqOx

Yannx_-_small_normal YannR next #zerowaste … the future of green @ sxsw

4419588603_797328914c_b_normal sustaining Settling in at the #zerowaste session; looks like a diverse crowd and a lot of Austinites!

Then, I launch into my intro attempting to explain #zerowaste, but here is what they crowd hears/tweets:

Greenited_normal GREENITED On average Americans create 6 pounds of trash per day per person. #zerowaste #sxsw

Ctg_jelly_normal createthegood At #zerowaste, @robotchampion is talking about companies like @WholeFoods that are reducing the amt of trash they send to landfill. Saves $.

Lbd2008_012_normal accooper1 Change the size of the compost (largest) recycle & landfill (smallest) bins to help change behavior #zerowaste #sxsw

Ctg_jelly_normal createthegood #zerowaste is diverting from landfills… composting, recycling… – @robotchampion #SXSW

Ok, so either I was extremely captivating and no one cared to tweet, or I talked way too fast and folks only had time to tweet major snippets?

Ctg_jelly_normal createthegood Next speaker is Beth Ferguson from Austin… Her design thesis was on solar charging stations for electric vehicles & bikes. #zerowaste

Agreenerlife_normal agreenerlifeorg At the #zerowaste panel being impressed with people’s ingenuity.

Newpic_normal Blocks8 Look for the solar recharge stations that look like 1950′s gas pumps around Austin #sxsw #zerowaste

Ctg_jelly_normal createthegood One audience member said they saw it last night and there was a line. People are digging it. #zerowaste // Now I wanna go snap a pic!

Picture_20_normal LisaRedShoesPR did not know about the retro-fitted 50s style gas pumps as solar charging stations for bikes, laptops around… #sxsw #zerowaste

4419588603_797328914c_b_normal sustaining Beth Ferguson’s design for a solar electric charging station incorporates 1950s gas pumps to make energy consumption visible. #zerowaste

Kelly_new_avatar_normal craftyb RT @createthegood: Henry Ford’s wife drove the first electric vehicle. #zerowaste #whoknew

I chime in with an important fact that a few tweet about:

Avatar_122615_normal changeorder The greatest new energy source is energy reduction. #zerowaste #sxsw

Then our next speaker, Jason Aramburu, starts off with a zinger:

Croppercapture_3__normal brianfit Clean coal? Oxymoron! #zerowaste

Bbf_normal brookebf Rechar doing project in Houston ship channel w waste wood fr hurricane ike gen pwr & fertilizer reduce landfill #zerowaste #sxswi #housxsw

After Jason’s talk I go off on compost, which seemed to set off a flurry of tweets:

Ctg_jelly_normal createthegood A lot of people in the room raise their hand saying they compost. Me, I’m learning. #zerowaste #SXSW

E_solo_1_normal ericavandenberg “Farmers call compost black gold” #zerowaste #sxswi

3604605400_69a847a333_normal KuraFire Compost is the new black gold. #zerowaste

Amy begins her part:

Ctg_jelly_normal createthegood Next up, @sengseng (aka “Steve’s woman”) She’s talking about the girlfriend’s perspective living with someone who lives #zerowaste lifestyle

Noname_6__normal kirbstr #zerowaste victim or guinea pig :)

Ctg_jelly_normal createthegood . @sengseng‘s first reaction was that #zerowaste is impossible in today’s society #SXSW

Lbd2008_012_normal accooper1 Waste is just a bad habit not a lifestyle #zerowaste #sxsw

Ctg_jelly_normal createthegood Even just bringing a water bottle or your own cup helps reduce the paper generated. – @sengseng #zerowaste #SXSW

Ctg_jelly_normal createthegood Changing food habits was one of the biggest challenges. @robotchampion & @sengseng shop at farmers markets mainly #zerowaste #SXSW

Picture_20_normal LisaRedShoesPR Re-think what constitutes a meal … #sxsw #zerowaste eat things from farmer’s markets.

Amy hits the tweet bingo with the most folks re-tweeting her lines/quoting her. Then a questioneer brings up the crucial question with perfect timing and saving me from the awkward transition to it. What are the online resources for zero waste, food, etc.?

Picture_20_normal LisaRedShoesPR take note of the #slowfood movement. #sxsw #zerowaste

Ctg_jelly_normal createthegood To find your local farmers markets or locally sourced food, one resource is http://www.localharvest.org/ #zerowaste #SXSW

Picture_20_normal LisaRedShoesPR check out eatwellguide.org for farmer’s guide market #sxsw #zerowaste

Finally, the session winds down with announcements and lots of folks with new ideas:

Noname_6__normal kirbstr #zerowaste comment on the waste of the swag bags, but they are a revenue source for smaller biz but #sxsw is cutting down on paper wastes

Img_4890-edit-2-edit_normal MelissaSavcic Great talk about #zerowaste at #sxsw There needs to be more ‘green’ lifestyle conferences!

3604605400_69a847a333_normal KuraFire IFixit.com is aiming to be a Wikipedia for fixing your own hardware (like broken iPhone screens). #zerowaste

3604605400_69a847a333_normal KuraFire “Reduce first, Reuse second, Recycle third. Now a fourth one: Rethink.” #Zerowaste

Pirate_normal floridagirlindc My fave from #zerowaste panel at #SXSW: @sengseng‘s “Look at the faces of people in supermakret vs people at farmers market. Who’s happier?”

Img_0860_normal the007way #zerowaste www.soldesignlab.com Been considering an elec scooter but I have nowhere to charge it at present. Just got rid of car.

The Stats

  • 6 rave reviews and 2 critiques (here, here, I followed up personally with each critique)
  • During the 60 minute session:
  • – there were 51 ReTweets
  • – 204 Tweets using the hashtag #zerowaste
  • – which is 3.4 tweets/minute or about a tweet every 18 seconds
  • 1 Live Streamer
  • 3 Live Note Takers (by YannR, cwcinc, and benrigby)

The Ending, My Favorite Tweet

Photo_071309_001_normal AeroSuch Lots of sandals & composters at #Zerowaste. Great insights into solar recharge, bio charcoal, and savingmoney/calories/trash #habits #sxsw