Tag Archives: mtv

A music video to learn the primary colors with OK Go and Sesame Street

Between performing a dance routine on a group of treadmills and setting up an elaborate Rube Goldberg machine, the rock band OK Go has produced some of the most imaginative and refreshingly fun music videos of the last few years. So when Sesame Workshop decided to make a new video explaining the primary colors to young children, we knew exactly who to ask.

Today we released the music video for the “3 Primary Colors Song,” in which Damian Kulash, Tim Nordwind, Dan Konopka and Andy Ross of the band OK Go help kids learn the colors red, blue and yellow and which colors they make when mixed together. We also released a game starring OK Go that allows kids to mix the colors however they want and make a painting of their own.

via Sesame Street Blog

 

If you like this also check out Will.i.am singing with the muppets – “I will always be the best me I can be.”

Music Video Television is coming back but it's not MTV…Vevo is taking over

Vevo is a website for music videos but you probably watch their videos on YouTube or on your smart phone. The company started two years ago with content from three of the big four music companies and has produced some impressive numbers since then.

Vevo clocked 3.6 billion video views globally in October and is expected to have reached 3.7 billion views worldwide in November. In December 2009, that number was at 341 million views.

The average Vevo viewer watches 14.5 videos on the site a month, spending 66 minutes to do so.

Via Janko on GigaOm

Even more interesting are the royalties they are paying out for the first time.

Vevo has paid out more than $100 million in royalties since December 2009 to songwriters, recording artists, record labels and other music copyright holders.

That’s a princely sum considering that music videos, even in their MTV heyday in the 1980s, were given away for free to promote record sales.

via Pop & Hiss

And, the site is doing so well that they want to get back onto television.

Vevo is in talks with cable carriers to become a TV channel.

To develop the service, Vevo wants to become something akin to what MTV was in its earlier days: a channel that will show music videos as well as other kinds of pop-culture entertainment.

It could create a cable channel of its own, or make deals with existing content companies, according to two people with knowledge of the company’s negotiations, who spoke on condition of anonymity because the talks are said to be in the early stages.

via Media Decoder

Interestingly, MTV has decided to continue to stay out of the music video business altogether. Instead, partnering with the last remaining big label, Warner Music, to sell advertising for their videos.

I’m not too sure about this business model.

Warner appears to be charting a different course with its MTV alliance. Instead of pooling the videos into one online destination, Warner wants to keep the stuff on its artists’ individual websites.

All told, Warner’s music videos garnered 26.3 million unique visitors in May.

via Pop & Hiss

Music Video Television is coming back but it’s not MTV…Vevo is taking over

Vevo is a website for music videos but you probably watch their videos on YouTube or on your smart phone. The company started two years ago with content from three of the big four music companies and has produced some impressive numbers since then.

Vevo clocked 3.6 billion video views globally in October and is expected to have reached 3.7 billion views worldwide in November. In December 2009, that number was at 341 million views.

The average Vevo viewer watches 14.5 videos on the site a month, spending 66 minutes to do so.

Via Janko on GigaOm

Even more interesting are the royalties they are paying out for the first time.

Vevo has paid out more than $100 million in royalties since December 2009 to songwriters, recording artists, record labels and other music copyright holders.

That’s a princely sum considering that music videos, even in their MTV heyday in the 1980s, were given away for free to promote record sales.

via Pop & Hiss

And, the site is doing so well that they want to get back onto television.

Vevo is in talks with cable carriers to become a TV channel.

To develop the service, Vevo wants to become something akin to what MTV was in its earlier days: a channel that will show music videos as well as other kinds of pop-culture entertainment.

It could create a cable channel of its own, or make deals with existing content companies, according to two people with knowledge of the company’s negotiations, who spoke on condition of anonymity because the talks are said to be in the early stages.

via Media Decoder

Interestingly, MTV has decided to continue to stay out of the music video business altogether. Instead, partnering with the last remaining big label, Warner Music, to sell advertising for their videos.

I’m not too sure about this business model.

Warner appears to be charting a different course with its MTV alliance. Instead of pooling the videos into one online destination, Warner wants to keep the stuff on its artists’ individual websites.

All told, Warner’s music videos garnered 26.3 million unique visitors in May.

via Pop & Hiss

MTV's first day on YouTube (with all 24 hours)

“Ladies and gentleman…rock n roll”

Says announcer John Lack after the space shuttle Columbia takes off and so begins MTV.

You can catch that and more on this awesome new YouTube channel, MTV The First 24. It features 10 minute sections of that first day, all 24-hours, that will autoplay if you leave it on.

Or, you can quickly browse through the sections looking for nuggets of gold. Each section typically has a video at the beginning and end, with commercials and the VJ’s in the middle.

I’ve been watching it for hours (as I work) and it’s super awesome. The music videos are classic, the VJ’s are weird, and the news bytes are no Kurt Loder.

You can definitely tell how beta the launch was. There are lots of dead space moments where they were switching out VHS tapes (lol), but it has that “we’re doing something new here, we think it could be amazing, but we really have no idea what we’re doing.”

The videos really do make the show, with cult classics worth watching for their quality, 80s fashion, and pre-punk attitudes. Although, I could do without the Rod Stewart ‘butt’ moments.

Notable first videos:  The Buggles – Video Killed the Radio Star // Pat Benatar – You Better Run // The Who – You Better You Bet // The Pretenders – Brass in Pocket.

The commercials are so old that that every product is funny or classic, worth it for that alone.

Here is the second video because the first contains 10 minutes of the space launch. This one has 4 more minutes of the launch, so skip to 4:16 if you want the real deal Holyfield.

MTV’s first day on YouTube (with all 24 hours)

“Ladies and gentleman…rock n roll”

Says announcer John Lack after the space shuttle Columbia takes off and so begins MTV.

You can catch that and more on this awesome new YouTube channel, MTV The First 24. It features 10 minute sections of that first day, all 24-hours, that will autoplay if you leave it on.

Or, you can quickly browse through the sections looking for nuggets of gold. Each section typically has a video at the beginning and end, with commercials and the VJ’s in the middle.

I’ve been watching it for hours (as I work) and it’s super awesome. The music videos are classic, the VJ’s are weird, and the news bytes are no Kurt Loder.

You can definitely tell how beta the launch was. There are lots of dead space moments where they were switching out VHS tapes (lol), but it has that “we’re doing something new here, we think it could be amazing, but we really have no idea what we’re doing.”

The videos really do make the show, with cult classics worth watching for their quality, 80s fashion, and pre-punk attitudes. Although, I could do without the Rod Stewart ‘butt’ moments.

Notable first videos:  The Buggles – Video Killed the Radio Star // Pat Benatar – You Better Run // The Who – You Better You Bet // The Pretenders – Brass in Pocket.

The commercials are so old that that every product is funny or classic, worth it for that alone.

Here is the second video because the first contains 10 minutes of the space launch. This one has 4 more minutes of the launch, so skip to 4:16 if you want the real deal Holyfield.