It seems pretty straightforward right? Draft a story and get an illustrator to come up with some imagery to coincide with the storyline and you’re off to the presses. Not quite! Here’s a quick overview of the illustration process Where Albatross Soar has gone through.
A fascinating process, here are just a few steps:
Step 4 – Color Explorations: Colors set the mood for the story and are an important part of establishing the visual direction. As consumers, we have an unconscious emotional response to certain colors – again a science in and of itself. Sherwin paints some of the sketches to explore different color combinations and we discuss the intended change in mood & flow from page to page. Color explorations below:
Between performing a dance routine on a group of treadmills and setting up an elaborate Rube Goldberg machine, the rock band OK Go has produced some of the most imaginative and refreshingly fun music videos of the last few years. So when Sesame Workshop decided to make a new video explaining the primary colors to young children, we knew exactly who to ask.
Today we released the music video for the “3 Primary Colors Song,” in which Damian Kulash, Tim Nordwind, Dan Konopka and Andy Ross of the band OK Go help kids learn the colors red, blue and yellow and which colors they make when mixed together. We also released a game starring OK Go that allows kids to mix the colors however they want and make a painting of their own.