It seems pretty straightforward right? Draft a story and get an illustrator to come up with some imagery to coincide with the storyline and you’re off to the presses. Not quite! Here’s a quick overview of the illustration process Where Albatross Soar has gone through.
A fascinating process, here are just a few steps:
Step 4 – Color Explorations: Colors set the mood for the story and are an important part of establishing the visual direction. As consumers, we have an unconscious emotional response to certain colors – again a science in and of itself. Sherwin paints some of the sketches to explore different color combinations and we discuss the intended change in mood & flow from page to page. Color explorations below: