Tag Archives: artisan

Shokunin – dedicate your life to mastering your skill

You must dedicate your life to mastering your skill. That’s the secret to success…and is the key to being regarded honorably. – Jiro Dreams of Sushi

 

Last night we watched Jiro Dreams of Sushi on Netflix Instant, and we both fell in love with Jiro. For his amazing work and his intense focus on being a Shokunin (show-koo-nin).

I wouldn’t say he is eccentric. He just works relentlessly every day. That’s how Shokunin are. The way of the Shokunin is to repeat the same thing every day. They just want to work. They aren’t trying to be special.

And in the words of Jiro, once you choose your occupation you must immerse yourself in it and fall in love. Which I think is important. This is not for any job you happen to fall into, it is a chosen profession. And if you are lucky enough to get that choice then dive in and become a Shokunin.

That’s what I want to do. I dream of working that hard, every day, and never stopping. No retirement, no vacations, just a simple dedication to something I love. For years I have built up the discipline and focus needed to be so resolute.

And I’m at the point in my life where I get to make that choice. I have taken a year off work to find my occupation. The whole time living off savings and dedicating myself to writing. Every day I wake up and write, take a break, and write some more. And I’m proud to say in the last year I’ve never taken a weekend or holiday. I’ve gone on vacations and written during them.

I’m proud of that dedication, but I know I’m no Shokunin. To meet that standard I will have to persevere for another 9 years.

 

Shokunin. (source: hayashida)

 

The Japanese word shokunin is defined by both Japanese and Japanese-English dictionaries as ‘craftsman’ or ‘artisan,’ but such a literal description does not fully express the deeper meaning.  The Japanese apprentice is taught that shokunin means not only having technical skills, but also implies an attitude and social consciousness. … The shokunin has a social obligation to work his/her best for the general welfare of the people.  This obligation is both spiritual and material, in that no matter what it is, the shokunin’s responsibility is to fulfill the requirement.” – Tasio Odate

Starbucks to improve its baked goods – purchases artisan bakery, La Boulange

Starbucks got the coffee right. Now, it is trying to do the same with the food.

The world’s largest coffee chain announced on Monday plans to acquire for $100 million a small artisan bakery chain, Bay Bread and its 19-unit La Boulange bakery brand.

The move comes just months after Starbucks (SBUX) purchased the tiny Evolution Fresh juice brand and at a time Starbucks is pushing hard to expand beyond coffee and vastly improve its baked goods and other food offerings. Food is one of the chains fastest-growing businesses, now accounting for $1.5 billion in revenues even as its sales have grown by double digits over the past two years.

“After more than 40 years, we will be able to say that we are bakers, too,” says Howard Schultz, CEO at Starbucks.

via USA Today

 

The bakery chain, La Boulange, reminds me a lot of Le Pain Quotidien.

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