The new W hotel in Paris – brings in the invisible crime-scene art of Zevs

If you’re a fan of W hotels then the new W Paris Opéra is going to delight you.

Among the many artists brought in to remodel the 1870s Haussmann era building was French artist Zevs, known for his style of “exploring not what is seen, but what is left to the imagination.”

For the Suite 112 installation, Zevs worked with invisible ink that he created in a laboratory in New York City, mimicking the special red pigment used by police at crime scenes. “This red reminds you of the blood of a crime scene, but it’s also the most visible color, so I like the extreme aspect between the invisibility of the ink and the extreme visibility of the color,” he says.

We caught up with the artist at the opening night party, where a man dressed as a CSI expert shone a UV light slowly over the walls to reveal patterned Louis Vuitton wallpaper with Zevs’ signature dripping logos. “With the idea to place logos into a crime scene, I think simply the idea is to continue to investigate the territory of this fashion victim project I did last year,” he says, referring to a Sao Paolo Fashion Week event in which a naked model was “murdered” by a Louis Vuitton logo and Zevs outlined her body on the street in chalk.

via Cool Hunting

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