The first royalty payments from Apple’s iTunes Match are in, and they got me excited – the total amount is over $10,000 for the first two months.
This is magic money that Apple made exist out of thin air for copyright holders.
A person has a song on her computer hard drive. She clicks on the song and plays it. No one is getting paid. The same person pays iTunes $25 for iTunes Match. She now clicks on the same song and plays it through her iMatch service. Copyright holders get paid.
Same action, same song, one makes money for the copyright holder, and one does not. This is found money that the copyright holders would never have gotten otherwise.