Back in 2009, NPR ran a story titled “‘Reading Rainbow’ Reaches Its Final Chapter.” At the time, that probably seemed like a reasonable headline — after all, after 26 years, the beloved TV show was going off the air, the victim of changing government funding priorities. But it looks like there’s actually a lot more to the Reading Rainbow story, and its next chapter is starting in earnest today, with the launch of a new iPad app.
The app was created by RRKidz, a startup co-founded by Reading Rainbow host LeVar Burton and producer Mark Wolfe, which licensed the Reading Rainbow name and content from public TV station WNED. (It also acquired the Reading Rainbow Twitter account earlier this year.)
“Television was an ’80s medium,” Burton said. So after the TV show ended, he and Wolfe asked themselves, “What would today’s technology be?” The obvious answer: The iPad.
More on the startup – Reading Rainbow returns as a startup and an iPad app