People don’t care about scoops, they care about trust. Social media has compressed the news cycle to the point where the half-life of a scoop is measured in minutes rather than hours or days.
The number of people who care about who reported something first is rapidly diminishing
Instead, what matters most to readers and listeners and viewers is the trustworthiness of the source, whether it’s a TV program or a newspaper. Trust is “the new black.”
The reality of the news ecosystem now is that news can be broken by just about anyone, including non-journalists who happen to be close to an event, who often wind up committing what NPR’s Andy Carvin has called “random acts of journalism.”
Trust is the benchmark for any news outlet or media source — regardless of what medium it publishes through or whether those producing the content have degrees from a journalism school or ink beneath their fingers.
via Mathew Ingram