Mark Malkoff just can’t help himself. The new York-based comedian is one of those people who find challenges in everything. So when a company like Netflix offers unlimited streaming for $8 a month, someone like Malkoff starts to wonder about his own limits. Earlier this year, Malkoff embarked on his Netflix challenge in an attempt to figure out how much value he could get out of his $8 subscription within a single month. 30 days later, Malkoff had watched 252 movies, beginning to end, including the credits.
**that’s 8.4 movies/day**
Excessive use like this might have triggered automatic service suspension at other companies, but quickly Netflix realized the promotional potential of his challenge, and started tweeting about it. This week, the company even invited him to their headquarters where dozens of employees celebrated him as the most obsessive user the company ever had.
This isn’t the first time Malkoff has taken on an endurance challenge like this. A few years back, he successfully visited each and every of Starbucks’ 171 stores in Manhattan within 24 hours, consuming something at every store. Malkoff has also lived in an Ikea store for a week, and spent 30 days flying on an AirTran jet.
Read the full story – The day Netflix met its heaviest user
Mark’s Netflix Challenge: