NBC has partnered with YouTube to provide its video player and livestreaming infrastructure for the London 2012 Olympic Games.
Part of its strategy is to broadcast every live event in some form, showing more than 3,600 hours of Olympic coverage…using (the YouTube) player to deliver livestreams on NBCOlympics.com.
“We’ll also include replays of Web-exclusive events, all television broadcasts, interviews with the athletes and exclusive daily segments about London 2012. Live streams will be available across our mobile platforms, providing an extraordinary 360-degree coverage of The Games.”
The rights are shared across the world, in the UK the BBC has gained access to The Games and will deliver live coverage via television broadcasts but also online via its website and iPlayer service.
During the Beijing Games, NBC offered more than 2,200 hours of live video coverage – SBJSBD
The London Olympics begin July 27, 2012.