Amazon Prime TV to battle Netflix

Do you order a lot from Amazon?

Do you also watch streaming Netflix?

If so, then you are the unlikely target of Amazon CEO Jeff Bezos 다운로드.

On Wednesday, he posted a memo on Amazon’s homepage asking you to pay $79 to get unlimited two-day shipping and access to over 1,000 movies and TV shows postman. It’s a strange combination, I know.

But, maybe this is the ideal customer…

I do order a lot from Amazon and I love Netflix, so the offer was pretty tempting 바람의나라 연. After all it is only $8/month, matching what Netflix costs, without the S&H bonus, haha.

This subtle push by Amazon to enter the TV/Movie market could be considered a smart move 파워포인트2010 체험판 다운로드. The cable industry is one of the largest in America with advertising revenue alone at $27 billion. If you add in subscriber revenue the grand total is $94 billion (source NCTA, Dec 2010) 다운로드.

That’s a heavy market, but right now Netflix is the “big dog” and they are following Apple’s iTunes playbook for industry domination:

Back in 2003, Steve Jobs opened up the iTunes store with a few music companies signed on and hoped for the best 다운로드. Fast forward to today and the store has sold over 10 billion songs and brought in $1.4 billion in the last quarter (Q2 2011) 다운로드. It was a tricky path to success involving some cloak and dagger on Apple’s part. Offering the struggling music companies a new revenue source, while keeping the offerings limited enough to fend off any fears of lost CD sales 카드워즈 다운로드.

Netflix is now in a similar position offering the studios a new revenue source in a time of need (falling DVD sales). Only putting online what they can and patiently adding more over the months. CEO, Reed Hastings, has even gone on record as saying that they are not competing for TV subscribers (the equivalent of CD sales for the cable industry) 윈도우 8.1 순정 iso파일 다운로드.

Sounds awfully familiar…and everybody knows this is happening, but no one will talk about it.

Janko Roettgers (Twitter), my new favorite author, discusses this in his piece: Who are we kidding 다운로드? Of course it’s Netflix vs. cable.

Ask Netflix about cord cutting…“It’s not happening, it’s not anything we are causing, cable and Netflix are complementary.”…Cable and Netflix are competing for the same eyeballs, the same money…

We are at the point of no return. Blink an eye and Netflix is on top pulling in billions. Perhaps, that is why Amazon wants in…I just wonder if this free shipping gimmick will work.

Amazon has been known to make major off-beat investments, but even this seems weird.

Still, I am very close to signing up, so maybe it is working…

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