Pinterest valued at $1.5 billion – as megalithic Japanese website invests

Rakuten (the Amazon of Japan) has led a $100m funding round into Pinterest, which values the online “curation” community at around $1.5 billion.

The Japanese ecommerce giant won out over major US venture capital firms who were vying for a piece of Silicon Valley’s new sweetheart, which lets users clip images to a virtual pinboard.

The FT spoke to Hiroshi Mikitani, chief executive of Rakuten, about how social discovery can boost ecommerce and the growing importance of images over text on the web.

“I met Pinterest’s management a few months ago and we got along very, very well….They said they were planning to raise capital. I offered to take all of it.”

“They had a prior arrangement with their angel investors so I told them I would like to get as much as possible. We talked about how we can help each other and we can help their presence in Japan which is one of the major markets in the internet industry. And they liked the fact they we would be able to help their business in Japan.”

via – Financial Times

 

// Photo – Alan Cleaver