In China, 350 million people smoke. Each year, 1 million die from smoking. Many more become disabled. Approximately 20 million Chinese farmers produce the world’s largest share of tobacco, nearly 40 percent of the global supply.
A compelling story of how one scientist created a for-profit organization for the farmers. It teaches them the skills to grow other crops, like fruits and vegetables, which allow them to increase their revenue while decreasing the supply of tobacco, something China is committed to doing.