Here is an interesting debate between Josh Topolsky and MG Siegler talking about Apple’s new iCloud strategy.
Josh is making the case that Apple is completely ditching the Internet, and MG is countering that Josh is missing the App revolution.
Josh: “When it comes to Apple, it feels to me like the company views the web as a technology which undermines rather than enriches its products. It wants you to talk to the cloud, but only through its portals and its gateways, in closed loops and private networks…(the iCloud comes) to fruition in terms of syncing, activation, and even file storage and management… but the company seems to have forgotten the one big piece…the web front-end for these services. Instead of pulling up the stakes here, Apple should be doubling down. The internet is not just going to go away.”
MG: “His entire argument is based on what I believe to be a fallacy: that Apple is going to completely turn their back on Web support for iCloud…Topolsky seems to do what many of us now do: interchange the meaning of the words “Web” and “Internet”…the Web (that is, the World Wide Web — HTML documents linked together).”
MG: “I woud argue that Apple is attempting to redefine at least a part of what the Internet is with iCloud…Further, I applaud Apple for not taking an approach to the Internet that is more or less creating another Google Docs clone. Or Flickr killer. Gmail replacement. Facebook eater. Etc…Apple is doing what they do best: re-imagining the way things are done.”
After reading this all I can think of is my Bank of America app and all of its bill paying friends (Etrade, ATT, Fidelity, American Express). Would I rather sit in front of a desk with a computer to check balances and pay bills? Or, would I rather sit at a neighborhood cafe or be johnny-on-the-spot checking a balance right before I buy something?
This means that Apple is at it once again “re-imagining the way things are done” as MG Siegler says. Imagine where this App fiasco will take us…causing a drastic reduction in web browsing, with the new norm being 75% of internet data use via apps and only 25% via browsers?
It appears to be heading that way since every major player has an App or an App Store. Heck, Apple is even switching over their operating system to Apps (see OSX Lion). We might even be witnessing the birth of the new operating system, the ultra-powerful but super-simple App OS.
Are we saying bye-bye to folders and windows and hello to bright shiny picture buttons?