San Diego Padres go “big data” with dynamic ticket pricing

The Padres have become the latest Major League team to implement dynamic pricing for single-game ticket sales.

By using advanced computer programming, dynamic pricing will give the team the ability to adjust ticket costs higher or lower based on market demand and such factors as pitching matchups, the team’s performance, weather and potential milestones.

“Over time, as the game gets closer, ticket prices will normalize, but generally, fans who buy early will save money.

Single-game tickets will go on sale at the Petco Park box office, online at on Feb. 11.

All told, nearly three-quarters of single-game tickets will go on sale at or below 2011 prices.


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