San Diego Padres go “big data” with dynamic ticket pricing

The Padres have become the latest Major League team to implement dynamic pricing for single-game ticket sales. By using advanced computer programming, dynamic pricing will give the team the ability to adjust ticket costs higher or lower based on market demand and such factors as pitching matchups, the team’s performance, weather and potential milestones. “Over …

San Diego Padres go "big data" with dynamic ticket pricing

The Padres have become the latest Major League team to implement dynamic pricing for single-game ticket sales. By using advanced computer programming, dynamic pricing will give the team the ability to adjust ticket costs higher or lower based on market demand and such factors as pitching matchups, the team’s performance, weather and potential milestones. “Over …