If you’re not familiar with Pinterest, the visual bookmarking site/service that allows users to “pin” interesting images found online, along with notes and links back to the original source, take note.
TechCrunch recently attained exclusive data from comScore showing the site just hit 11.7 million unique monthly U.S. visitors, crossing the 10 million mark faster than any other standalone site in history.
The majority of Pinterest users are women (97 percent) with its largest growing demographic being women ages 18-34, located in middle America. And apparently this is a lucrative demographic, as Pinterest drives more traffic to retailers than Google+.
I’ve had an account for about 4 months, but haven’t really started using it until recently. The reason I like it is the same reason I enjoy screenwriting: it’s a visual art form. I may not fit the “scrapbooking” middle American female stereotype, but I do like being able to see information I save and organize from the web, in an aesthetically pleasing way (check out my Screenwriting Board, as an example).
Not only does Pinterest provides a practical service, but it does so in a manner that matches the way I like to process information. Which just goes to show, women are visual.