New corporation type – B Corporation – for sustainable “benefit corporation”

B Corporations are a new kind of company that uses the power of business to solve social and environmental problems. (It’s like a LEED certification or Fair Trade certification, but for a business, not just a building or a bag of coffee.) B Lab, a non-profit, describes the B Corporation movement like this:

When you support a B Corporation, you’re supporting a better way to do business. Governments and nonprofits are necessary but insufficient to solve today’s most pressing problems. Business is the most powerful force on the planet and can be a positive instrument for change.

To read more about B Lab and the B Corporation movement, take a look at this companion post.

B Lab provides a rigorous independent third-party framework for assessing how you’re doing as a business when it comes to employee, community, and environmental interests. Etsy has gone through the assessment and we learned so much about what we are doing right and where we can improve. After successfully completing the independent B Lab assessment, we are proud to announce that Etsy is now a Certified B Corporation™. There are over 500 certified B Corps but Etsy will be among the biggest, along with mission-driven companies like Patagonia and Seventh Generation.

I think becoming a Certified B Corporation is one of the most important things Etsy has ever done. It helps us keep an eye on the “mindful, transparent, and humane” values we aspire to, and also keeps us focused on our intention to “plan and build for the long-term,” not just when it comes to Etsy but for the world at large. Like other Certified B Corporations, B Lab is publishing our scores from the assessment. In being transparent, we are openly challenging ourselves to continually improve how we impact the world with our company. Like most businesses, we are imperfect, but we are publicly committing ourselves to upholding our values and grading ourselves for the long-term. This is how we hope to make a better world and inspire other companies to do the same.

via – Etsy News

 

Etsy’s score – 80.1

Patagonia’s score – 107.1

Seventh Generation’s score – 116.3

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