They, like many other academics, were upset that the work produced by their peers, and funded largely by taxpayers, sat behind the paywalls of private publishing houses that charged UK universities hundreds of millions of pounds a year for the privilege of access.
So, in January this year, Gowers wrote an article on his blog declaring that he would henceforth decline to submit to or review papers for any academic journal published by Elsevier, the largest publisher of scientific journals in the world.
He was not expecting what happened next. Thousands of people read the post and hundreds left supportive comments. Within a day, one of his readers had set up a website, The Cost of Knowledge, which allowed academics to register their protest against Elsevier.
The site now has almost 9,000 signatories, all of whom have committed themselves to refuse to either peer review, submit to or undertake editorial work for Elsevier journals. “I wasn’t expecting it to make such a splash,” says Gowers. “At first I was taken aback by how quickly this thing blew up.”