The most complicated way you can think of to water a plant – Joseph Herscher’s La Macchina Botanica

La Macchina Botanica, a Rube Goldberg machine, made at the Venice Biennale, 2011. Constructed in 5 days with the help of 40 local kids, at the Greenhouse of the Venice Giardini. Designed by Joseph Herscher, with construction assistance from Mauro Delley, Michaela Intra and Elisa Paulin. — See his previous machine – the most complicated …

C-SPAN video online, digitized and shareable, is this C-SPAN 2.0?

Something amazing has happened over at C-SPAN. In their Archives division they have put online 25 years worth of video covering American culture and politics. Even better the website was done by JESS3, which means that it is top-notch. This includes best videos of the day, month, and forever (by views). Plus, most shared videos, …

Favorite Commercials: The muppets join a social network – hanging out in Google+

I must say that I am impressed with Google’s marketing efforts lately. The commercial about Search Your World/Walking on the Internet was impressive and now the Muppets! For more on their complete campaign, including retired basketball stars: Google accelerated advertising for its social network by showcasing Jim Henson’s The Muppets in a new commercial about …

TV Ratings 101 – a fun retro video that explains ratings like ESPN’s SportsCenter

Here is another awesome project from JESS3. TV Ratings 101 – from ESPN   ESPN was looking for a way to make the explanation of how the TV ratings systems works simple and interesting—at least engaging enough to keep the audience awake. With direction to create something reminiscent of “Schoolhouse Rock,” meets “Sesame Street,” JESS3 …